The principle of Contrast
states that if 2 items are not exactly the same, then
make them very different.
behind contrast is to avoid elements that are kind of
similar. If the elements are not the same, then make them
very different. Contrast can be a visual attraction on a
page rather than using a lot of useless images.Decide
what kind of effect you want to achieve. Then look for
ways you can make different items on your page stand out.
Contrast can be created in a plethora of ways. You can
contrast large type with small, thick lines with thin
ones, warm colors with cool colors, smooth textures with
rough ones, etc. Contrast can also be used for better
organization on your pages. Look at these 2 documents:
|Without the typographic
contrast, it is impossible to ascertain sequence
or organization of the information..
right-hand example, typeface, type size, case and
indents make the levels of information clearly
In the above example
notice how the headlines are significantly larger than
the text they introduce. The body of your text should be
set in sizes ranging from 8 to 12pts. When headlines are
only marginally larger than the body, headlines are apt
to be overlooked or considered mistakes.
are some additional tips on contrast:
Be strong with contrast. If you are going
to use it, make it noticeable. It should look intentional
rather than accidental.
Avoid redundant emphasis - Use the
minimum number of contrast tools necessary to add
emphasis to headlines and subheads. The use of multiple
contrast tools often results in clutter rather than