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The principle of Alignment state that nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.

Beginners tend to put text and graphics on the page wherever there happens to be space. They have no regard to any other items on the page. When you make your bed, do you put one pillow at the top, one at the bottom, and one in the middle of the page? No. You align the pillows at the top (well..most people do). Or think about the way you set a table. Can you find alignment on this site?

We are going to build on the example we used for repetition.

Here's an example:

  This business card seems to be disorganized. The text seems to be tossed on the page
  This has logical arrangement.There is a invisible line that connects the edges of the 2 groups together.

Beginners tend to automatically center everything. Is that you? Centered alignments create a more formal and sedated look. Which is kind of dull. But combine a strong flush left or right alignment with good proximity and you will be amazed at the difference


Here are some additional tips on repetition:

When you place other items on the page, make sure each one has some visual alignment with another item on the page.

If lines of text are across from each other horizontally, align their baselines.

If there are several separate blocks of text, align their left or right edges.

If there are graphic elements, align their edges with other edges on the page.

Nothing should be placed on the page arbitrarily

Avoid using more than one text alignment on the page (Don't center some text and right or left-align other text).





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