Repetition is also a way to unify your site. Unifying your pages makes it easier to produce, and create a pleasing page-to-page consistency.
An example of repetition could be the use of color. You can use a specific color to identify and unify publication segments. Color makes it easy for readers to locate desired section of long publications. When preparing a site with a lot of info, you can make it easy for readers to locate a particular section.
Here's an example:
Here are some additional tips on repetition:
Avoid repeating elements so much that it becomes nauseating or overwhelming.
Take advantage of those elements that you are already using to make a project consistent. turn those elements into repetitive graphic symbols.
If you have a strongly consistent publication, you can get away with some surprise elements. However, save those surprises for items you want to call special attention to.
Avoid overusing bold and italicized text - Exercise restraint when using bold or italicized type. Bold type is ideal for emphasizing. Random bolding may be very distractive.
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